October 20, 1996|By New York Daily News.
NEW YORK — Warner Bros. is planning a massive entertainment and shopping complex in the renowned "zipper" building in the heart of Times Square.
NEW YORK — Warner Bros. is planning a massive entertainment and shopping complex in the renowned "zipper" building in the heart of Times Square.
Determined to find a high-profile site for Bugs Bunny, Batman and other Warner products, the company is leasing the 22-story tower at One Times Square, which hosts the world-famous ball-drop on New Year's Eve.
The high-profile deal puts Warner directly across the street from arch-rival Disney, which opened its own studio store last week at 42nd St. and Seventh Ave. The moves are part of a national sparring match between the media giants, who are opening stores within steps of each other.
Warner's complex is likely to be similar to its newly expanded flagship store at 57th St. and Fifth Ave. which is reopening this week with such features as a three-dimensional cartoon theatre, Batplane shows and an interactive game room for kids.
The Times Square complex also will feature a glittering theme restaurant on the building's top four floors. Building the complex could cost as much as $50 million, experts said.
http://articles.chicagotribune.com/1996-10-20/business/9610200150_1_times-square-bugs-bunny-complex
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