After first meeting

Narrowed this down to investigate consumerism and its psychological impact through colours and scale.

read: the eyes of the skin – Juhani Pallasmaa

reading: in praise of shadows – Junichiro Tanizaki

need to talk to: Dr. Alistair smith , FITCH

What case studies have you identified/visited?

Need to look more in depth at: Wimbeldon product placement policies. Times square, Piccadilly circus, Hachiko Square

Three things that you would like to explore

     1. the effects strong competition between brands, in open and enclosed spaces, has on the human mind – is it healthy to have such glaring lights/colours/sounds 24/7?

     2. what are the most successful ways for brands to increase awareness? Massive billboards competing or subtle product placement in films or like Wimbledon

     3. scale of space and how that effects the experience.