Street Dancers

Tube Views

Piccadilly views in and out

Confused traffic

samsung galaxy photo uploader

Samsung promotion - get your photo uploaded onto the big screen

Snow globe is working! Santas are out and about as well as half a dozen street performers

Questionnaire 1

Please do my 2 minute questionnaire on Piccadilly Circus CLICK HERE

Contact sheet

Times Square analysis begins

xmas lights are somewhat overpowered by the illuminated junction

more signage ripples down onto coventry st

without traffic how would the space differ?

architecture of buildings is duplicated in the sign to make it fit in more

couldn't find a comfortable space to sit and take notes

large snow-globe in the centre changes space from its norm - this adds even more illuminated signage to the space but in an ordered fashion

Changing advertisements in Piccadilly - no sound which is news to me!

content is not all about brand awareness - useful things like tube updates are also displayed

bigger impact from entering the square from the tube - once close, the advertisement boards impact reduces due to its height above eye level

Ripleys on the east side of the circus has a strange combination of classical architecture with illumination

Listed buildings with classical architecture reflect the light from the advertisements - features are still indirectly effected

Two types of people

[GREEN] Tourists looking up in awe -pausing, taking time in the space- appreciative


[RED] Locals -pushed pass, head down, crossing streets dangerously creating a more chaotic scene with car horns, not taking in the atmosphere

Noise from traffic and bleeping traffic lights made the space more disorientating that the visual signs

illuminated signage continues down Shaftesbury avenue into the theatres

channel four 2004

Channel 4 Ident - Tokyo 2004

street view

street view

street view

street view

street view

how would i apply my learnings to Reading/ Nottingham..? when the inevitable demand for them arrives in 10-20 years

These are exteriors becoming immersive interior spaces.

Look at video walls in interior retail outlets?

from placement i can talk to :

SHARP
NEC
SAMSUNG

work in holister/ victoria secrets/ primark.


are their differences with these than in exterior spaces?

learn about their positioning and the immediate ares around them. is there a trend?

a set of rules

These have developed over time. what if you were to start a brand new advertisement square now? what would i do differently

is this the way of the world? many more to come

Piccadilly Circus - Slacked rules for the international exhibition in 1913

In 1913 the idea of advertising stations had inadvertent official encouragement when the Board of Trade obtained the London County Council's consent to the erection on the London Pavilion of two temporary illuminated signs 21 feet high advertising the International Exhibition at Ghent.The outbreak of war in 1914 merely postponed the inevitable.

'The rebuilding of Piccadilly Circus and the Regent Street Quadrant', Survey of London: volumes 31 and 32: St James Westminster, Part 2

Piccadilly Circus - The rise of the north east side of Piccadilly Circus

The Shaftesbury Avenue leases granted by the Metropolitan Board of Works and the London County Council had been drawn up before the appearance of illuminated advertising, and therefore contained no specific provisions against it. But they did contain two clauses under which the tenant covenanted not to 'cut or maim' the walls, or to alter the elevation of the building or its architectural decoration without the landlord's consent. The sign at Piccadilly Mansions had been fixed so as not to 'cut or maim' the wall, and in 1914 the High Court decided that it did not constitute an alteration in the elevation of the building.


There was now little to prevent the use of the buildings on the north-east side of the Circus as advertising stations. 

'The rebuilding of Piccadilly Circus and the Regent Street Quadrant', Survey of London: volumes 31 and 32: St James Westminster, Part 2

Piccadilly Circus - BIG MOMENT. The occupant puts signs on their building that are not relevant to the owner in 1908

A very important stage in the Rake's Progress in Piccadilly Circus was therefore reached in 1908–10, when signs advertising goods not connected with the trade of the occupant were attached to Piccadilly Mansions (at the northern corner of Piccadilly Circus and Shaftesbury Avenue), whose freehold was owned by the London County Council.

A photograph of 1910 shows that signs with letters eight feet high advertising Bovril and Schweppes had been erected there.


'The rebuilding of Piccadilly Circus and the Regent Street Quadrant', Survey of London: volumes 31 and 32: St James Westminster, Part 2

Piccadily Circus - Mellin's Pharmacy

The first illuminated sign above shop-fascia level was probably erected at Mellin's Pharmacy at No. 48 Regent Street on the north-east side of the Circus, where a photograph of 1904 shows illuminated lettering announcing 'Mellin's Food' and about three feet in height in front of the second floor windows.

'The rebuilding of Piccadilly Circus and the Regent Street Quadrant', Survey of London: volumes 31 and 32: St James Westminster, Part 2